This article outlines the technical limitations you may encounter when publishing a Gelato product listing on Etsy. Familiarizing yourself with these limitations can help you avoid issues and ensure a smooth publishing experience.
Product Information
Quantity: Etsy allows a maximum quantity of 999 for any given product and a maximum of 10 mockups.
Description:
The description must not be empty.
The description must not exceed 102,400 characters.
HTML tags are not allowed. Product descriptions may appear different on Etsy compared to your storefront, but you can edit them directly on Etsy.
Ensure all text uses standard ASCII characters and UTF-8 encoding
Title:
The title has a 140-character limit.
Titles must begin with a letter or number (special characters, including quotation marks, are not permitted as the first character).
Titles cannot start with a space.
The following characters may only be used once: %: &
The following characters are prohibited: $ ^ ` . °
Titles may not contain more than three words in capital letters.
Use a mix of upper and lowercase letters for titles.
Variations
Etsy accepts a maximum of 20 characters for each variation attribute (e.g., Size + Color).
Only two dropdown menus for variations are supported.
Each dropdown menu can accommodate up to 70 values (e.g., 70 different color options), with a limit of 400 total variants per product (total variants are calculated by combining available options, e.g., 20 color options and 5 size options equal 100 total variants).
To publish a product, all potential combinations of chosen options must be selected. For instance, if you offer posters in sizes 30x40 cm and 70x100 cm, you must provide both vertical and horizontal orientations for each size to create a complete set of product options.
Tags
You can use a maximum of 13 tags.
Duplicate tags are not allowed.
Tags cannot exceed 20 characters.
Tags may only contain letters, digits, hyphens, single quotes, spaces, or underscores.
Shipping
Only Flat Rate Shipping is currently available for Etsy.
A valid postal code must be designated as the Shipping Origin. For more information, see How to set up Etsy's shipping origin.
Pricing and SKUs
Product prices must be within the range of 0.20 USD to 50,000 USD (or the equivalent amount in the corresponding currency).
SKUs are limited to 32 characters.
Apparel Items
Due to Etsy's limitations on HTML content in descriptions, size guides cannot be included for apparel items. If you need to provide size information, you can copy and paste the relevant size guides from our Product Catalog.