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Start selling Canvas and Framed Canvas

Learn how to sell canvas prints with Gelato

Updated over 3 months ago

This article serves as your comprehensive guide to selling canvas and framed canvas prints through Gelato. It outlines the available formats and thicknesses, delves into material specifications, provides insightful design tips, and clarifies packaging details.


Product Details

We offer customized canvas prints in a variety of formats and thicknesses, giving your customers a wide range of options. We prioritize sustainability by using FSC-certified canvas and wood frames. Each canvas comes with a mounting kit for hassle-free hanging.


Available Options

You have the flexibility to choose from over 50 formats in both inches and centimeters, allowing you to cater to different markets seamlessly. We handle the conversion between units based on the destination country, ensuring a smooth experience for your customers.

Additionally, you can choose an unframed canvas from two thickness options:

  • Slim: 2-3 cm (0.8-1.2") thick frame

  • Thick: 4 cm (1.6") thick frame

We automatically select the appropriate slim thickness (2 or 3 cm) based on the shipping destination.


Canvas and Frames Specifications

We use premium materials to create our canvas prints:

  • Canvas Substrate: Coated fabric, a blend of cotton (30-50%) and polyester (50-70%)

  • Weight: Approximately 300-350gsm/110-130lb cover

  • Thickness: 350-400 microns

  • Whiteness: Approximately CIE 130

Enhance your product catalog and increase your average order value by offering framed canvases. You can choose from different strategies to incorporate these add-ons into your store:

  • Separate Products: Create distinct products for "Canvas Only" and "Framed Canvas" in your store. This gives customers a clear choice between the two options.

  • Combined Product Variants: Offer a single "Canvas" product with variants for format and frame options. This simplifies the product page while still giving customers the freedom to choose framed or unframed canvases.

We offer frames in three stylish colors:

  • Natural Wood: This frame showcases the natural grain of the wood, adding a rustic charm to any artwork.

  • Dark Brown: Similar to the Natural Wood option, this frame highlights the wood grain, offering a rich, classic aesthetic.

  • Black: A sleek, flat color frame where the wood grain is not visible, providing a modern, minimalist look.

Note that for black frames in Australia, the grain will be visible.

Our frames come in 13 different sizes and are available in Black, Natural Wood, and Dark Brown. These frames are constructed from poplar or pine wood. We ensure our wood is certified by FSC, EU, or APCA standards.

The frames are mounted to the canvas by drilling holes and securing them with screws. Each frame includes a hanging kit with a sawtooth hanger already attached.

Here are the frame dimensions:

  • Width (the front of the frame): 9 to 14 mm wide (0.35" to 0.55")

  • Thickness: This varies by the region:

    • 42 mm (1.65") in North America

    • 32 mm (1.26") in Europe

  • Gap: A 12 mm (0.45") gap between the canvas and frame ensures a snug fit


Design and Packaging

When designing your canvas, keep the following tips in mind:

  • Balanced Layout: Arrange the main parts of your artwork to create an evenly distributed and visually appealing composition. Divide the space into thirds and place important elements off-center for visual interest. Consider using the template layouts provided by Gelato.

  • Complementary Color Palette: Choose a color scheme that complements the subject matter and provides enough contrast to make key elements stand out.

  • Color Harmony: Select frame colors that harmonize with the dominant colors in the artwork to create a cohesive look.

Creating your canvas design is easy with our tools:

  • Design Editor: Provides a blank template with helpful guides. Access it by clicking "Upload your print" on the product page.

  • Sample Template: Downloadable template for offline design. Click "Upload your print" and then "Download template".

For more information on designing your canvas print, click here >.

Each framed canvas includes a hanging kit:

  • 1 x sawtooth bracket

  • 2 x screws or nails (usually pre-assembled to the frame during production)

  • 1 x hook

We package our canvas prints in protective packaging and sturdy boxes to prevent damage during transit. Our packaging methods are designed to meet local shipping standards while ensuring minimal damage.

For more information on our packaging, check here.


Product Catalog

To explore our full range of canvas prints, please visit our product catalog >.

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