This article provides a comprehensive guide on how to effectively sell posters and framed posters, covering various aspects from choosing the right paper and formats to understanding frames, hangers, and packaging options.

When starting your poster business, the first step is deciding what to offer your customers. Gelato provides a wide array of choices for both posters and framed posters, allowing you to tailor your offerings to your target audience.

We offer five distinct paper types for our posters, each with its own unique characteristics:

The main difference between "Classic," "Premium," and "Archival" paper lies in their thickness. You can learn more about the difference between matte and semi-glossy paper here. Archival paper, available only in uncoated stock, boasts a more natural color due to the absence of optical brightening agents.

Don't worry about choosing between gsm and lb measurements; Gelato automatically converts the paper weight based on the destination country of your order.

Explore posters in our Product Catalog.

With over 30 different formats available, you have the flexibility to cater to diverse customer preferences. Gelato offers posters in both inches, commonly used in the North American market, and centimeters for the rest of the world. We automatically handle the conversion between inches and centimeters, simplifying your global sales process.

While A-formats (A4, A3, A2, A1, etc.) might seem like a standard choice, we recommend exploring other options that are more popular in the wall art space. A-formats can present challenges for customers seeking matching frames and may lead to design cropping issues due to aspect ratio conversions between inches and centimeters.

Consider offering a variety of sizes, such as small, medium, and large, to cater to different needs and preferences. Popular choices in the wall art market include:

These formats not only have readily available matching frames but also maintain the same aspect ratio in both centimeters and inches, ensuring consistent design presentation regardless of the unit of measurement.

​Explore posters in our Product Catalog.
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Enhance your product offerings and boost your average order value by providing frames and hangers as options for your posters. You can choose from various strategies to best integrate these add-ons into your store:

Create distinct products for "Poster Only" and "Framed Poster" (or "Posters with Hangers") in your store. This allows customers to easily browse and select their preferred option. For example:

Offer a single "Poster" product with variants that combine format and frame options. This approach simplifies the product page while still giving customers the freedom to choose. For example:

For guidance on implementing this in Shopify, refer to our helpful resources here.

Leverage Shopify apps designed for upselling to recommend matching frames during the checkout process when a customer adds a poster to their cart. This can significantly enhance your sales and provide a seamless customer experience.

Our Framed Posters and Posters with Hangers sections in our Product Catalog provide a wide range of formats and combinations. Please note that the poster and frame/hangers are shipped together but unmounted. You can choose from four wood colors and four metal colors for frames, while hangers are available in wood with four color options.

​Read more about frames and hangers.

At Gelato, we understand the importance of secure and efficient shipping. We utilize either flat or triangular boxes for our posters, carefully selecting the packaging based on the poster's size, production location, and shipping destination. This approach, informed by our experience shipping millions of orders worldwide and valuable customer feedback, ensures the lowest damage rate while complying with local shipping requirements.

To further enhance your brand and create a memorable unboxing experience for your customers, consider adding packaging inserts and branded labels to your orders.

​Read more about packaging inserts and branded labels.
​Read more about packaging.