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How can I offer posters with and without frames in my Shopify store?
How can I offer posters with and without frames in my Shopify store?

Learn how to set up and manage framed and frameless poster variants in your Shopify store

Updated over 2 weeks ago

This article guides you on how to effectively offer posters with and without frames in your Shopify store, providing your customers with flexible choices.


Setting Up Framed Poster Variants

Begin by creating framed poster variants directly in your Gelato account:

  1. Access your Gelato Dashboard, navigate to the "Stores" section, and select the specific Shopify store where you want to offer framed posters.

  2. Create a new product in Gelato, specifically a framed poster. Offer a range of sizes (e.g., 30x40cm, 50x70cm, 70x100cm) and frame colors (e.g., black, wood, white). For instance, if you offer three sizes and three frame colors, you'll have nine variants. Publish these variants to your Shopify store.


Adding Frameless Poster Variants

Now, let's add the option for customers to purchase posters without frames:

  1. In your Shopify admin, go to "Products" and then "All products." Locate and click on the framed poster product you just created.

  2. For each frame size, select one of the framed variants and duplicate it. You can do this by clicking on "More options" and then "...in another Frame."

  3. When editing the duplicated variants, indicate "No frame" in the relevant field to clearly distinguish them as frameless options.


Syncing and Connecting Variants

Ensure seamless order fulfillment by syncing these new variants with Gelato:

  1. Return to your Gelato store page and choose the "Sync products" option. This action updates the variants list within Gelato, ensuring it reflects the newly added frameless options.

  2. Connect each of the frameless variants to the corresponding Gelato product (in this scenario, "Posters"). Upload the relevant design for these variants. This step is crucial so Gelato knows exactly what to print when orders for frameless posters are placed.


Final Steps and Considerations

After completing these steps, your customers will see the option to purchase a poster with or without a frame.

Keep in mind that the prices of the new frameless variants are not automatically updated. You'll need to adjust them manually after connecting these variants to Gelato. Additionally, you won't be able to add mockups for the frameless variants during the creation process.

You may also consider using our Product Expansion feature to offer both framed and unframed poster options within a single product listing.

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