This article explains the requirements of product identifiers such as Global Trade Item Number (GTIN) and Manufacturer Part Number (MPN) on e-commerce platforms.

Some e-commerce platforms and online marketplaces, such as Amazon and Google, may require specific product identifiers for the products you sell. These identifiers typically include:

If you're offering Gelato products, you might not be able to provide these identifiers. In such cases, it's recommended to remove these attributes from your product feed and include an attribute for "identifier_exists" with a value of "FALSE" for all listed products.

Certain platforms might require you to request a GTIN exemption. For more information, refer to the specific guidelines provided by the e-commerce platform or online marketplace you're using. You can usually find this information on their website, Help Center, or by contacting their Customer Support.

Here are some resources for common platforms: