This article provides a comprehensive guide to using packaging inserts and branded labels, two powerful features available with Gelato+ and Gelato+ Gold subscriptions. Learn how to elevate your customers' unboxing experience through personalized touches.
Understanding Packaging Inserts and Branded Labels
Packaging inserts and branded labels empower you to transform ordinary packaging into something extraordinary. Imagine your customers' delight when they receive an order with a personalized note or a beautifully branded package.
Designing Your Inserts and Labels
Creating a Lasting Impression
Upload your unique designs for both packaging inserts and branded labels to personalize your packaging, leaving a lasting impression on your customers.
Design Specifications
To ensure optimal printing results, adhere to these specifications when creating your designs:
File format: JPEG, PNG, or PDF for versatility.
Resolution: At least 300 dpi (dots per inch) for crisp, clear graphics.
Before making your designs available in your stores, we recommend placing manual sample orders to review the final printed output.
Seamless Integration With Your Orders
Automatic Inclusion for Eligible Products
Packaging inserts and branded labels are automatically included in orders containing eligible products. Even if other items within the same order aren't eligible, rest assured that those with the feature will still receive the personalized treatment.
Strategic Label Placement
The branded label is strategically placed on the package exterior, typically near the shipping label for maximum visibility. Please note that its exact position may vary depending on factors such as the poster size and the destination country.
Customizing Your Packaging
Quantity and Variations
Currently, each order can include a single packaging insert and a single branded label. The ability to include multiple inserts or labels within the same order is not yet supported.
However, you have the flexibility to customize packaging based on the specific store. This allows for different designs across various platforms, such as Shopify and Etsy.
Size and Branding
Maintain consistency in your branding with the following dimensions for packaging inserts and branded labels:
Packaging Insert: 10.2x15.2 cm (4x6'') for a personal touch.
Branded Label: 10.2x7.6 cm (4x3'') for a professional finish.
These dimensions remain consistent regardless of the specific product ordered or the packaging used for shipping, ensuring a unified brand experience.
White-Label Packaging for a Seamless Brand Experience
With Gelato, enjoy the benefit of completely white-label packaging inserts and branded labels for Gelato+ and Gelato+ Gold customers. This means no Gelato branding or logos will appear on any items your customers receive, keeping the focus solely on your brand.
Managing Default Settings and Mockups
Setting Defaults
Follow these simple steps to set your preferred packaging inserts or branded labels as the default for all your sales channels:
Go to the "Branding" tab in the side menu to access your branding options.
Activate "Packaging Inserts" or "Branded Labels" as "Default for all sales channels" for a consistent brand experience.
A preview of the activated items will appear on your branding configuration screen, allowing you to review your settings.
Mockup Availability
Currently, Gelato does not offer direct integration to display mockups of branded labels and packaging inserts on e-commerce platforms or through the API. Therefore, adding mockups for these items to Gelato's e-commerce integrations or using our API is not possible at this time.
Additional Features and Tips
Multi-Item Orders
Packaging inserts and branded labels can be added to multi-item orders. Each order will include one insert and one label.
Printing
Packaging inserts are printed on one side only, with the reverse side remaining plain white.
Branded Label Ideas (Without a Logo)
Even without a company logo, you can still create a branded label using these design ideas:
Use a unique font for your brand name or tagline.
Incorporate a pattern or graphic that reflects your brand.
Use an eye-catching color scheme that aligns with your brand.
QR Codes on Packaging Inserts
Adding a QR code to your packaging inserts is a great way to engage with your customers and provide them with valuable information.
Product Discovery: Link the QR code to a landing page showcasing your other products.
Newsletter Sign-ups: Use a QR code to encourage customers to subscribe to your newsletter.
Subscription Plans and Availability
Are Packaging Inserts and Branded Labels available with all subscription plans?
The Packaging Inserts and Branded Labels feature is exclusively available to subscribers of Gelato+ and Gelato+ Gold plans. This includes:
Gelato+ trial
Gelato+ Gold monthly
Damaged Packaging Inserts
What if a Packaging Insert arrives damaged?
We understand that receiving a damaged packaging insert can be frustrating. Since packaging inserts cannot be reprinted separately, you'll need to place a new manual order.
Reprinting Your Packaging Insert
To reprint your packaging insert:
Create a new manual order.
Make sure to include at least one product that qualifies for a packaging insert. This could be a poster, a framed poster, or a poster with hangers.
Add the packaging insert to your order.