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Optimizing print results for apparel

Learn how to optimize print results for apparel

Updated over 2 months ago

This article provides a comprehensive guide on how to optimize print results for apparel, covering garment selection, file preparation, and print technology considerations. By following these guidelines, you can ensure high-quality, visually appealing prints on various apparel items.


Garment Selection

The choice of garment significantly impacts the final print result. Different fabric types and colors interact differently with inks, affecting vibrancy, color accuracy, and overall aesthetics.

Fabric Considerations

  • White 100% Cotton: This fabric yields the most vibrant print results and is ideal for designs requiring bright, vivid colors.

  • Colored Garments: Printing on colored garments involves an underprinting of white ink followed by the design, which can slightly reduce vibrancy compared to white fabrics.

  • Sweatshirts and Hoodies: Aim for garments with at least 80% cotton content for optimal print brightness. Blends with 50% cotton may result in less vibrant prints. Be cautious of potential dye bleeding when using large areas of white ink on red or orange fabrics.


Fabric Whiteness, Brightness & Opacity Comparison

Garment Type

Opacity (ISO 2471)

Whiteness (CIE M1)

Brightness (M0)

Premium

83.6

115.4

87.7

Classic

83.7

112.2

90.4

Organic

80.3

130.6

96.9

Heavyweight

83.7

108.9

89.6


File Preparation

Proper file preparation is crucial to achieving high-quality print results. This section outlines essential considerations for resolution, file formats, color management, and transparency effects.

Resolution and File Formats

  • Resolution: Use a resolution of 300 dpi (dots per inch) at the final print size for optimal clarity. Avoid using images below 150 dpi, as this may result in pixelation.

  • File Formats: PNG files are generally recommended for their transparency support. For vector-based designs, PDF/X4 files with embedded PNG files are suitable.

Design Tips

  • Fine Lines: Avoid using fine lines on colored garments, as they might not reproduce well. Opt for hard edges instead of anti-aliased edges for better definition.

  • Contrast and Color: Use strong, contrasting colors to compensate for the limited tonal range of fabric printing. High-contrast designs tend to produce more visually impactful results.

Top right = original file

Top left = screengrab of the file with increased contrast
Bottom left = printed results from adjusted file
Bottom right = printed results from the original file

  • White ink: White ink isn’t used on natural tees or tote bags - even if the preview still reflects white, be aware this won’t be reproduced in the press! See image below:

  • Transparency Effects: Transparency in designs can lead to reduced vibrancy. In design software, transparency is often represented by a checkerboard pattern. For the most vibrant prints, use opaque elements.

  • Show-Through on Light Fabrics: On lighter fabrics, using very dark colors, especially black, might result in a slight show-through from the back of the fabric. Consider using greys and pastels as alternatives to heavy blacks to minimize this effect.

  • File Quality Check: For added assurance, you can opt for a file quality check by the production team before printing. This helps identify potential issues early on.


Understanding Print Technologies

Different print technologies are used in apparel printing, each with pros and cons. Understanding these technologies can help you make informed decisions based on the desired outcome.

Direct-to-Garment (DTG) Printing

  • Dry Production DTG: This method uses printers from vendors like Brother and Epson. Ink is applied directly to a dry garment after a pre-treatment process. It's suitable for fine lines but might have lower vibrancy compared to wet-production DTG.

  • Wet Production DTG: Kornit is a key vendor for this method. Ink is applied to a wet, pre-treated garment, resulting in improved vibrancy and ink adhesion compared to dry DTG.

Direct-to-Film (DTF) Printing

  • Dry Production DTF: This method involves printing the artwork on a polymer carrier, which is then transferred to the garment using heat and pressure. It offers the highest vibrancy, consistent colors, and a glossy finish. However, the print might feel slightly "stuck on" compared to DTG methods.

Production Variability

It's important to note that different technologies might be employed for printing on various garment areas (e.g., front/back vs. sleeves). This can result in slight variations in color and gloss finish between different parts of the apparel.


Understanding the Black-on-Black Print Process

When printing designs on apparel, it's essential to consider the color of the fabric.

Utilizing the fabric color can significantly impact the design's effectiveness. A common challenge arises when printing black ink on a black garment. Here’s why:

  • The print process typically involves applying a layer of white ink before the black ink is added. This double layer creates a gloss effect that contrasts with the garment's deep matte black color.

  • The result is a noticeable difference between the "black" ink applied to the garment and the black fabric itself, often making the printed areas look lighter or glossier than intended.

Optimizing Your Design for Black Garments

To create a more cohesive and visually appealing design on black garments, consider the following strategy:

  • Replace black ink areas in your file with transparency. This allows the garment's natural matte black color to show through, providing a richer and more seamless look.

  • Utilize the garment's inherent color to complement your design, avoiding unnecessary ink layers that could alter the desired effect.

For example, observe the images below from a printed garment:

  • Figure on the left: Black ink was used on the bird's beak in the file, resulting in a greyish appearance due to the glossy effect created by the additional ink layers.

  • Figure on the right: The design utilized transparency instead of black ink, leveraging the garment's deep matte black fabric to achieve a more natural and visually striking appearance.

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