Skip to main content

Gelato's New Brand-Specific Product Pages

Learn about our brand-specific product pages for apparel, offering accurate brand and color, enhanced product info, and improved mockups

Updated over 10 months ago

This article explains the recent update to our product catalog that introduces brand-specific product pages alongside our existing generic category pages for apparel. This change provides clarity and consistency for your shopping experience.


Brand-Specific Product Pages

We've introduced brand-specific product pages to ensure transparency and accuracy. Here's what this means for you:

  • Guaranteed Brand and Color: When ordering from brand-specific pages, you'll receive the exact brand and color selected, eliminating any product substitutions.

  • Enhanced Product Information: Offering specific brands eliminates any ambiguity about production locations and potential product variations.


Understanding Mockup Variations

You might notice a difference in product mockups on brand-specific pages compared to our previous generic pages. Here's why:

  • Accurate Product Representation: Mockups on brand-specific pages are designed to precisely reflect the actual product you will receive, providing a realistic preview.

  • Realistic Display: New mockups might feature mannequins or different settings for a truer representation of the apparel, unlike the previous flat-lay images.

  • Addressing Past Inconsistencies: The use of various mockups on generic pages, due to product substitutions, resulted in inconsistencies in product presentation, which is now resolved with brand-specific pages.

Please note that some mockups, such as Gelato+ mockups, are not yet available for the new brand-specific products. We are working on creating these and appreciate your patience in the meantime.


Choosing the Right Product

We encourage you to select from our new brand-specific products for these reasons:

  • Confidence in Selection: You can be certain of receiving the desired brand and color with no substitutions.

  • Seamless Transition: Generic products will be phased out over time. By switching to brand-specific items now, you'll ensure a smoother experience in the future.

Did this answer your question?