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Gelato's New Brand-Specific Product Pages

Learn about our brand-specific product pages for apparel, offering accurate brand and color, enhanced product info, and improved mockups

Updated over 3 months ago

This article explains the recent update to our product catalog that introduces brand-specific product pages alongside our existing generic category pages for apparel. This change provides clarity and consistency for your shopping experience.


Brand-Specific Product Pages

We've introduced brand-specific product pages to ensure transparency and accuracy. Here's what this means for you:

  • Guaranteed Brand and Color: When ordering from brand-specific pages, you'll receive the exact brand and color selected, eliminating any product substitutions.

  • Enhanced Product Information: Offering specific brands eliminates any ambiguity about production locations and potential product variations.


Understanding Mockup Variations

You might notice a difference in product mockups on brand-specific pages compared to our previous generic pages. Here's why:

  • Accurate Product Representation: Mockups on brand-specific pages are designed to precisely reflect the actual product you will receive, providing a realistic preview.

  • Realistic Display: New mockups might feature mannequins or different settings for a truer representation of the apparel, unlike the previous flat-lay images.

  • Addressing Past Inconsistencies: The use of various mockups on generic pages, due to product substitutions, resulted in inconsistencies in product presentation, which is now resolved with brand-specific pages.

Please note that some mockups, such as Gelato+ mockups, are not yet available for the new brand-specific products. We are working on creating these and appreciate your patience in the meantime.


Choosing the Right Product

We encourage you to select from our new brand-specific products for these reasons:

  • Confidence in Selection: You can be certain of receiving the desired brand and color with no substitutions.

  • Seamless Transition: Generic products will be phased out over time. By switching to brand-specific items now, you'll ensure a smoother experience in the future.

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