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How does the integration with Shutterstock work?
How does the integration with Shutterstock work?
Updated over a week ago

The integration with Shutterstock allows you to create products with 360+ million images provided by Shutterstock, which can be published to your store at no upfront cost to you. Whenever a product containing a design from Shutterstock is sold, the Gelato product cost will contain a small fee which will go to Shutterstock.

For Gelato+ subscribers, Shutterstock Essential elements can be used and sold in products free of charge.

How it works

1. Log in to your Gelato account and follow the usual steps for creating a product: Click on Design your print and then select the Shutterstock option on the left in the Gelato editor.

By using images from Shutterstock you agree to Shutterstock's Terms of Service.

2. Once the Shutterstock image library has opened, you’ll be able to choose between two collections:

  • Essentials – A large selection of 1 million of the most popular stock images from Shutterstock

  • Full collection – Choose from 360+ million different high-quality stock images

3. You can also use the search bar to find suitable images as well as apply filters and sort the search results to help you find the most suitable image:

  • Photo: photographic images

  • Vector: digitally created images. Please note that vector graphics will be converted to rasterized graphics.

  • Illustration: digitally created designs.

4. Adjust the final file placement on the product, preview it, and click on Continue when done.

When designing, the Shutterstock image will be displayed in a maximum of 580x800 px. If you zoom in, the image might look pixelated. The image shown on-screen has reduced resolution. The real printed product will use a higher-resolution version of the file. If you do not see any low DPI resolution warning for the image, then the image will always print well. If you see a resolution warning, follow the guidelines for the best results. All Shutterstock images have predefined max resolution and our system does not upscale them to fit the largest formats.

5. Follow the usual process of publishing the product: Choose your mockups, adjust the product description and pricing, and proceed by clicking Publish.

As per the Terms of Service of Shutterstock integration, the author of the chosen design is automatically added to the product listing’s description field with this format "Image by <artist> / Shutterstock".


You will only pay when you have sold a product that has Shutterstock content in it with the following pricing structure:

Free customers

Gelato+ Subscribers

Essentials collection fee: USD 1 per image

Essentials collection fee: Free!

Full collection fee: 19% of the Gelato product price (with a min. fee of USD 1.70)

Full collection fee: 13% of the Gelato product price (with a min. fee of USD 1.49)

Examples of pricing for Free customers

  • If Gelato's product cost is USD 5 (19% of the product cost is USD 0.95, which is lower than USD 1.70), the fee will be USD 1.70 (minimum fee).

  • If Gelato's product cost is USD 15 (19% of the production cost is USD 2.85, which is higher than USD 1.70) the fee will be USD 2.85.

  • If you use an image with a design fee of USD 1 and sell 10 framed posters with that image => then the total fee payable is USD 10.

Product Compatability

Currently, it is possible to use Shutterstock images for the following products:

  • Branded Label and Packaging Insert

  • Wall art

  • Mugs

  • Apparel

  • Tote bag

Design with Shutterstock for the following products is not currently supported:

  • Calendars

  • Photobooks

  • Stationery

  • Business Cards

  • Cards

Things to note

  • By using the integration, you agree to Shutterstock's Terms of Service.

  • You can use the same image multiple times in a product and only pay for it once

  • It is possible to use multiple Shutterstock images in the same product. If that's the case, the image fee will apply to each unique image. E.g. If you are using 3 different images in the same product, then you will pay the price for each of those (3 x individual price)

  • By using this service, you are purchasing the right to use the image for the chosen product via Gelato. However, the image itself can’t be downloaded.

  • Products with Shutterstock images have the same mockups as other products. However, mockups showing only the artwork itself as the mockup and without background are not allowed.

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