This article provides a comprehensive guide on how to integrate your Amazon store with Gelato, covering everything from creating an account to adding products. It's important to note that the Amazon integration is currently in beta testing for a select group of merchants. If you've already integrated, you can create a free Gelato account to get started.
Understanding Amazon and Gelato Integration
Amazon, a global online retail giant, offers immense sales potential for businesses of all sizes. By integrating your Amazon store with Gelato, you streamline your order fulfillment process and tap into a vast customer base. This integration simplifies selling, allowing you to focus on growing your business.
Currently, Amazon integration is available in the US only.
Getting Started with Amazon
Setting Up Your Amazon Business
Before diving into the integration, it's crucial to understand the basics of setting up your Amazon business. Here are some key points to keep in mind:
Amazon Professional Seller Plan: To sell on Amazon, you'll need to subscribe to the Professional Seller Plan, which costs $39.99 per month. Additionally, familiarize yourself with Amazon's referral fees, which are essential for managing your pricing and profitability. Learn more about Amazon's pricing and fees here.
Business License Requirements: Generally, you don't need a business license to sell on Amazon. However, you must provide a business email address, credit card details, and a valid ID (passport or national identity card). If you're running a company, you'll need to provide company registration details and tax certificates (e.g., VAT certificate).
Connecting Your Amazon Store to Gelato
Follow these three simple steps to connect your Amazon store to Gelato and start selling:
Step 1: Create Your Amazon Seller Account
Go to sellercentral.amazon.com and create a Professional Seller account. Watch the video below for a step-by-step guide. Once your Amazon account is ready, log into your Gelato account and follow the instructions to connect it to Amazon.
Step 2: Migrate Existing Products
Once your store is connected, it will automatically sync with Gelato, bringing over your existing product catalog.
Step 3: Add Gelato Products
If you're new to Amazon or want to expand your product line, you can easily add Gelato products to your store. Gelato offers a wide variety of high-quality print-on-demand products that you can customize and list on Amazon in minutes.
Getting Brand Approval for Amazon Listings
Amazon uses generic branding for new products by default. If you wish, you can also use specific brand names, but you would require brand approval.
What is Brand Approval?
Brand Approval is necessary to list products under an established brand name.
Brand Registration safeguards your brand through Amazon's Brand Registry program (separate from approval).
Steps to Get Brand Approval
Prepare Required Documents: Gather product samples and clear photos showing branding on the packaging and the product.
Submit a Brand Approval Request: Apply through Amazon Seller Central. Requests are typically processed within 48 hours.
Ensure Accuracy: Brand names are case-sensitive - double-check for correct formatting in your request.
Benefits of Using Brand Names in Listings
Increased search visibility: Customers can find your products more easily.
Enhanced credibility: Using brand names builds trust and professionalism.