This article explains how to list products on Amazon that don't have a standard product ID. It guides you through the process of requesting a GTIN exemption and provides helpful tips for a smooth experience.
Listing Products Without a Product ID on Amazon
Amazon requires specific product identifiers for the products you sell - Global Trade Item Number (GTIN.
As Gelato products don't have a Global Trade Item Number (GTIN), you are eligible for a GTIN exemption. Here's a step-by-step guide on how to apply for the GTIN exemption:
Requesting a GTIN Exemption
Application Process
On your Amazon dashboard, go to Catalog, and select Add products. On List your products, choose Blank form and press Start.
In the Product identity section, fill in the product name and choose the category and product type for which you want to request a GTIN exemption.
In the Brand name field, enter the brand name. For unbranded items and bundles, select the This product does not have a brand name checkbox.
Next, select the I don't have a product ID checkbox and click Next. If an exemption is required, the button Apply now will surface. If an exemption is not required, you will be able to continue to the next tab where you may be informed that you have been exempted to list without a product ID.
Click Apply now and complete the application form. If your product is not eligible for exemption, you will not be able to continue further.
Click Submit.
Application Review
You'll receive an email about your application status within 48 hours. You can also track the status in the case log.
Troubleshooting Application Errors
You might encounter errors during the application process (e.g., Error 5665, Error 5461, Match Only Error). Refer to the Amazon Help Center for information on resolving these errors.
Adding Listings After GTIN Exemption on Amazon
Once your GTIN exemption is approved, you can start publishing Gelato products to your Amazon store. Follow these steps:
Confirm GTIN exemption
Go to Selling Applications in Seller Central and make sure your exemption shows as Approved. If it’s not approved yet, don’t proceed—your listings will fail.Choose a product in Gelato
Select an Amazon-eligible product from the Gelato catalog. Add your design, set up variants, and save your product.Adjust product details for Amazon
Amazon has strict listing rules. Make sure to:Keep titles under 200 characters and use product-identifying words
Avoid promotional phrases or decorative characters.
Use numerals (e.g., “2” instead of “two”).
Add at least one bullet point describing key features.
Publish your product
Select the correct shipping template in Seller Central, adjust price and description if needed, and click Publish.For GTIN-exempt items, leave the UPC/EAN fields blank.
Monitor your listings
After publishing, check the Processing Report in Seller Central. This will show whether your products were created successfully or if errors need fixing (e.g., missing attributes).