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Why do Packaging Inserts and Branded Labels matter?
Why do Packaging Inserts and Branded Labels matter?
Updated over a week ago

Customer retention is more important than acquisition:

  • The probability of selling to an existing customer is 60–70%, while the probability of selling to a new prospect is only 5% to 20%

  • It costs up to 7x more to acquire a new customer than to retain an existing customer

  • Loyal customers spend 67% more than new customers

  • A 5% increase in customer retention could increase profits up to 95%

First impressions count:

  • Your product’s packaging is as important as the product itself, it is meant to communicate a purpose: what your brand stands for and what it means for your customer

  • Improve customer experience (e.g. a pleasant unboxing experience). It only takes about 7 seconds to form the first impression of a brand

  • A Packaging Insert is 3–4 times more likely to be read by customers than an email newsletter

Low cost and highly targeted:

  • You know what the customer has bought and when they bought it. This extra context makes it the perfect time to suggest other products which they will be more likely to purchase

  • A Packaging Insert has a 100% visibility rate because the customer is guaranteed to open their package

Please note that this feature is exclusive to Gelato+ or Gelato+ Gold customers.

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