This article explains the main features of the Price Navigator tool, which helps Gelato+ Gold subscribers understand product costs and make informed pricing decisions for their print-on-demand business.
Understanding Product Costs
Easily preview costs for both products and shipping across different countries and currencies. While you can explore costs in various currencies, remember that anything you publish in your store will use your store's default currency.
Pricing History and Adjustments
The Price Navigator keeps a record of your price changes, allowing you to review past adjustments and revert to previous prices whenever needed. This helps you maintain control over your pricing strategy and easily correct any pricing decisions that may not have yielded the desired results.
Effortless Bulk Editing
Save time and effort by using filters to make bulk changes to your product prices. You can view products by variant, product type, profit margin, and more, making it easy to adjust prices for specific groups of products simultaneously. For example, you can:
Select the product and its variants you want to edit.
Make your desired price changes in bulk.
Review and publish the changes.
Strategic Pricing Guidance
The Price Navigator includes a Price Guide to help you make data-driven decisions. By hovering over the Price Guide icon, you can instantly see your current price for a specific product in a particular market. This allows you to compare your pricing with the market average, giving you valuable insights to adjust your strategy and maximize your earning potential.
Customizable Profit Calculations
Take control of your profit calculations by customizing the costs you want to include. For instance, if you're selling on Etsy, you can factor in platform fees to ensure you're making a profit even after those deductions. You can also choose to include or exclude shipping costs, giving you a clearer picture of your potential earnings.
Shopify Compare-at Pricing
For Shopify users, the Price Navigator offers a convenient way to set sale prices without using discount codes. By adding the "Compare at price" column in the Price Navigator, you can input a higher price that will be crossed off on your Shopify store, highlighting the discount for your customers. Learn more about setting sale prices on Shopify.
The Price Navigator is available for Gelato+ Gold subscribers only.